E. Translate the following sentences from English into Russian.

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E. Translate the following sentences from English into Russian.

1)  How can a manufacturer target his products successfully on his chosen market segments?

2)  Our aim is to reach the market segment between conventional motor inns and budget motels.

3)  Social class is a useful variable for segmenting consumer markets.

4)  Product segmentation focuses on how consumers perceive and differentiate between  available products.

5)  Far Eastern markets are more highly segmented.

6)  It’s difficult for computer makers to differentiate between the technical features of their product and someone else’s.

7)  The only viable strategy was to differentiate Citibank credit cards from all the low-cost alternatives.

8)  To maintain product differentiation, the new models have all been styled distinctively.

9)  Who is the target audience for this book?

10) These advertisements are aimed mainly at our target customers.

11) Consumers filled out a detailed questionnaire about their habits.

12) The stock was favorably profiled in Friday’s edition of “Investor’s Daily”.

F. Answer the questions.

1) What is market segmentation?

2) What does the segmentation allow marketers?

3) How do UK marketers classify customers demographically?

4) Will you describe marketers’ classifying customers demographically in the UK?

5) What is a system ACORN?

6) Which factors are important in lifestyle segmentation?

7) Would you explain the notion “psychographics”?

Listening: An interview with a marketing manager

(Market leader, CB, Intermediate Business English by D. Cotton, Unit 4)

Over to you

v Which demographic segment in B opposite do you belong to?

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