C. Read the information in more detail and decide if the following statements are true or false?

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 C. Read the information in more detail and decide if the following statements are true or false?

1) Advertising is used to stimulate demand for the product.      

2) There are two generic objectives of advertisements: communicate information about a particular product and keep the organization in the public eye.

3) Internet is not used as an advertising medium.

4) Promotion is used to refer to marketing activities other than advertising.

5) Merchandising has nothing to do with a promotion of a product.

D. Insert the italysed words into the following sentences.

printed flyers to stimulate demand web banners to deliver message advertisement a free sample cut-price vouchers to convey stickers on apples in supermarkets adverts

the point of sale merchandising ads

1) Advertising is used … availability of a "product" and to provide information regarding the product.

2) One of the main objectives of advertising is … for the product.

3) Some commercial advertising media include … … ….

4) Any place the sponsor pays … through a medium is advertising.

5) An advertising campaign consists of a series of … … … which are run in various media.

6) Promotion is often used to refer to marketing activities: offers … … ….

7) Merchandising is a promotion of a product by developing strategies.

E. Do you know what these abbreviations stand for? Search a dictionary or the Internet if necessary:AD, AIDA, U.S.P., RPI, IAA, NOAB

Reading 2: Advertising media and methods

A. Match the following words with their definitions.

a

commercial (n.)

memorable motto or phrase

b

billboard

a large, square sign used to post advertisements

c

complimentary

a statement (about a product) released to the news media

d

campaign

an advertisement on TV, the radio, etc

e

readership

the attempt to manage how a public sees a product

f

slogan

the number of people that read a particular newspaper, magazine, etc

g

press release

a plan of action (to promote a product)

h

features

a measure of how popular a brand is (how many

i

publicity

special characteristics, qualities

j

brand awareness

free

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