B. Match functions with their definitions

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B. Match functions with their definitions

purchasing

It’s providing customers with goods and services they want to buy.

selling

It’s any form of communication used to inform, persuade or remind people about a business’s products.

pricing

It’s preventing or reducing business loss

planning

It’s getting the money needed to finance the operation of a business.

Marketing information management

It’s buying goods and services for a business’s operation.

promotion

It involves making decisions about where to sell your product.

financing

It involves all the decisions a business makes in the production and sale of its goods and services.

distribution

It means deciding how much to charge for goods and services

risk management

It’s the process of getting the marketing information needed to make sound business decisions

C. Identify the functions from the content.

1) Taking decisions on product packaging, labeling and branding.

2) Before … one should consider how much the customer is willing to pay.

3) Shirt manufacturer buy cloth and thread to make his product.

4) Have you ever completed a restaurant questionnaire that asked you to rate the service you received?

5) It includes employee or customer accidents.

6) The TV and radio commercials you see and hear.

7) Business owners may request a bank loan.

8) Methods of transportation – truck, rail, ship.

Listening: An Interview with a Brand Consultant

(Market Leader, New Edition, Intermediate Business English CB by D. Cotton, Unit 1)

Module 2 Marketing Mix

Reading 1: Marketing Mix

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