Vocabulary for the monologue on business

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BASIC Vocabulary

1) advertise (v); advertising (n); advertiser (n); advertising campaign / executive / manager;

2) advertisement (n), advert (n), ad (n);

3) airbrush (v);

4) alter the image(v);

5) appeal to (v);

6) approach smth;

7) attention-grabbing (adj);

8) brand (n);

9) catchy jingle;

10) change (v); interchange (v);

11) commercial (n);

12) creative (adj);

13) distort (v); distortion (n);

14) dull (adj);

15) effective (adj); effectiveness (n);

16) efficient (adj.);

17) endorse (v); endorsement (n);

18) enhance (v); enhancement (n);

19) exaggerate (v); exaggeration (n);

20) exciting (adj);

21) exotic/exotic location;

22) eye-catching (adj);

23) humorous (adj);

24) hype (n);

25) informative (adj);

26) inspirational (adj);

27) intriguing (adj);

28) irritating (adj);

29) lable (n,v);

30) launch (n,v);

31) logo (n);

32) manipulate (v);

33) memorable (adj);

34) misleading (adj);

35) original (adj);

36) promote junk food;

37) recognizable (adj);

38) retouch (v);

39) shocking (adj);

40) slogan (n);

41) sophisticated (adj);

42) sponsorship (n);

43) TV/radio spot (n);

44) witty advertising campaign;

45) advertising manager;

46) attractive target for;

47) cartoon characters;

48) design an interactive website;

49) get an invitation to endorse breakfast cereals;

50) governmental controls (on) advertising aimed at children;

51) go somewhere for a great shoot;

52) have smb’s (phone) number on smb (objective pronoun);

53) impose controls on smth;

54) limit the damage;

55) media analysis;

56) persuasive message;

57) photoship

58) product placement (n);

59) promotion (n);

60) publicise (v);

61) reach children (about advertising aimed at children);

62) sponsor (n,v); sponsorship (n);

63) strong image;

Types of Advertisements

64) banner (n);

65) billboard (n);

66) brochure (n);

67) catalogue / catalog (n);

68) classified ad (n phr) (also want ad Am., small ad Br.);

69) commercial (n);

70) flyer (n);

71) full-page advertisement (n phr);

72) hoarding (n);

73) junk mail (n phr);

74) leaflet (n);

75) pop-up advertisement (n phr);

76) poster (n);

77) prospectus (n);

78) spam (n);

79) trailer (n).

ADVANCED Vocabulary

1) AIDA (abbr.);

2) be spoiled / spoilt for choice;

3) gimmicky (adj) packaging;

4) ideas hamster;

5) ignition (n);

6) indecision (n);

7) lip service;

8) live in (great) prosperity;

9) nutritious (adj.);

10) ordinariness (n);

11) ‘plug’ a product;

12) rock-bottom prices;

13) run an ad;

14) stretch the budget to smth;

15) The budget would run to that !

16) word-of-mouth advertising.

Appendix 8.2

Vocabulary compulsory for use:

1) (to) avoid paying taxes to the government – to escape the duty to pay a compulsory contribution to state revenue;

2) (to) be back to the drawing board - to be forced to begin smth again;

3) (to) be flip-flop – to vacillate between two choices, be indecisive;

4) (to) be left behind– to remain at a lower level than others because they are not as quick at developing;

5) (to) be on the horns of a dilemma– to be forced to choose one, or more alternatives;

6) (to) break the law– not to follow the system of rules introduced by the government;

7) (to) call the shots – to make the important decisions in an organization;

8) (to) drive a hard bargain – to negotiate effectively;

9) (to) focus on the business – to concentrate on the business;

10) (to) forecast the income – to plan to get the definite profit;

11) (to) get a win-win result – to get the result guaranteeing a favourable outcome for everyone involved;

12) (to) go into partnership with smb– to start sharing the business with someone;

13) (to) improve sales– to sell more than before;

14) (to) invest in the community – to spend money on the needs of people living in one place;

15) (to) launcha new product range – to introduce a new product assortment;

16) (to) make a loss / profit– to spend more than to earn / to earn more than to spend;

17) movers and shakers – influential people, esp. in a particular field;

18) (to) negotiate with a powerful competitor (reliable supplier) about cooperation (new products)– to try to reach an agreement or compromise by discussion with smbabout smth;

19) (to) pay reasonable wages – to pay the salary that is fairly good;

20) (to)place a large order for smth – to order smth in great quantity;

21) (to) price yourself out of the market – to try to sell goods or services at such a high price that nobody buys them;

22) (to) recruit a new manager / talented employees, etc. – to hire smb;

23) (to) reduce production costs– to lower the total of all the costs incurred in producing a product;

24) (to) run the business on a day-to-day basis– to do the business regularly every day;

25) (to) sell at a loss– to sell getting no profit;

26) (to) resolve a dilemma – to choose of alternative of several;

27) (to) set up a company / business – to found acommercial business;

28) (to) start out as a retailer / wholesaler / profession / occupation - to take the first steps in one's career as a person that sells goods to the public / whose business is buying large quantities of goods and selling them in smaller amounts, for example to shops / profession / occupation;

29) (to) struggle with money – to have difficulty handling or coping with;

30) (to) succeed in business – to achieve the desired aim or result in a commercial activity;

31) (to) sweeten the deal – to add smth to an offer during a negotiation;

32) (to) take risks- to proceed in an action without regard to the possibility of danger involved in it;

33) the eleventh hour – the last minute;

34) (a) trial balloon – a test of someone’s or the public’s reaction;

35) (to) value the staff - consider (all the people employed by a particular organization) to be important or beneficial.

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