Vocabulary for the monologue on ADVERTISING

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Step 4. Superstructures

1) to be at the cutting edge of smth** - быть на переднем краечего-либо

2) to be … metres high / long / wide / deep – составлять … метров в высоту / длину / ширину / глубину

3) to cover … square kilometres – покрывать … квадратныхкилометров

4) to employ a steam engine to crack a nut** - стрелять изпушки по воробьям

5) to implement state-of-the-art techniques* - внедрять самыесовременные технологии

6) to keep up to date with modern technologies* - идти в ногу ссовременными технологиями

7) to solve climate change problems - решать проблемыизменения климата

8) to give the country a sense of pride – дать стране чувствогордости

9) to stimulate the country’s economic growth - стимулироватьэкономический рост страны

10) to provide a wide range of jobs - обеспечить широкийспектр рабочих мест

1) (to) alter the image digitally – to change the picture using IT programs;

2) (to) appeal an advert to smb– to try to persuade someone to do smth using advert;

3) (an) attention-grabbing memorable slogan - a short easily remembered phrase that is intended to make people notice it;

4) (to) be an attractive target for sponsors – to be a good aim for a company that invests money in a project;

5) (to) be created by the idea hamster – to be brought into existence by someone who is a prodigious creator of new ideas;

6) (to) be spoiled /spoilt for choice– to have a wide variety of smth;

7) (to) be uncritical about smth– to be unable to judge smth;

8) (to) break a programme with a commercial / TV spot – to have an advert in the middle of the programme;

9) (a) catchy but irritating jingle– an appealing and memorable, but annoying short slogan, verse, or tune designed to be easily remembered, especially as used in advertising;

10) (to) cause a controversy– to give rise or likely to give rise to public disagreement;

11) (to) claim rock-bottom prices– to announce the lowest price in advertisements;

12) (to) distort someone’s view (of the world)– to change someone’s attitude;

13) (to) endorse an efficient product– to promote an effective product with the help of some celebrity;

14) (to) enhance the appearance of a person / object– to make the way a man or thing look like better in the artificial manner;

15) (to) exaggerate the fact– to represent the information as being larger, better, or worse than it really is;

16) (an) eye-catching recognizable logo – an appealing or noticeable, easily identified symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc

17) (to) exclude ordinariness from smth– to use unique features in smth (advertising);

18) (to) follow the AIDA formula– to practice advertising in terms of 4 aspects attention, interest, desire and action;

19) (to) impose governmental control on advertising aimed at children– to have the official restrictions on advertising the purpose of which is to attract kids;

20) (to) have a persuasive message –to contain a significanttending to persuade idea that is being conveyed by an advert;

21) (to) limit the damage to children / teenagers – to restrict harm to kids and people aged between 13 and 19 years;

22) (to) manipulate images– to change a picture in a skillful manner;

23) (to) offer models of cartoon characters– to provide buyers with free toys based on well-known cartoons;

24) (to) pay lip service to a product– to say that you are in favour of smth, but you do not do anything to support it;

25) (to) ‘plug’ a product– to promote it;

26) (to) practice a word-of-mouth advertising– to spread the information about the product by telling it to friends, relatives, etc.;

27) (to) promote junk food in gimmicky packages – to advertise unhealthy food in the wrapping that has features which are not necessary or useful, and whose only purpose is to attract attention or publicity;

28) (to) put pressure on smth/smb– to make someone do smth;

29) (to) retouch a photo– to photoshop a picture;

30) (to) run the budget to smth – to have enough money for smth;

31) (to) run an ad – start the advertising campaign of some product;

32) (to) spend vast sums of money on smth– to invest much money in smth;

33) (to) start a witty advertising campaign – to begin a series of coordinated activities characterized by clever humour or wit;

34) (to) take action– to start doing smth;

35) (to) use the intriguing facts– to have information arousing great interest or curiosity.

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