What do we mean by mass communication as cultural forum?

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5. What is James Carey’s cultural definition of communication? How does it differ from other definitions of that process? Media theorist James W. Carey wrote, «Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed». Carey’s definition asserts that communication and reality are linked. Communication is a process embedded in our everyday lives that informs the way we perceive, understand, and construct our view of reality and the world. Communication is the foundation of our culture. Its truest purpose is to maintain ever evolving, frail cultures. 6. What do we mean by mass media as cultural storyteller?

When we talk about mass media as a cultural storyteller we mean that by its means we can define culture’s realities, shaping the way we feel, act, and think.However, these stories can also be used not to be entertained but to see the values, the way things work critically. We should reflect on the stories and what they say about us/our culture.

7. What do we mean by mass communication as cultural forum?

In this sense mass communication becomes a forum where we can have cultural discussions, talk about cultural definitions and understandings.

But in this context media industries should be professional and moral, while audiences should be critical and thoughtful.

8. What is media literacy? What are its components?

Media literacy – the ability to effectively and efficiently comprehend and use any form of mediated communication.

Its main components are following:

- A critical thinking skill enabling audience members to develop independent judgment about media content.

- An understanding of the process of mass communication.

- An awareness of the impact of media on the individual and society.

- Strategies for analyzing and discussing media messages.

- An understanding of media content as a text that provides insight into our culture and our lives.

- The ability to enjoy, understand, and appreciate media content.

- Development of effective and responsible production skills.

- An understanding of the ethical and moral obligations of media practitioners.

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