we don’t really need the products

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6     airbrushed

7     brands

8     sued

9     misleading

10   consumers

11   an advertising campaign

Page 85, Listening & speaking, Exercise 2b

✓free gifts                           ✓attractive models

✓limited supplies of the product  ✓doctors and celebrities

two for one offers                     smiling, happy families

animals and nature                    good music or a good song

✓crowds of people                       ✓recent studies

a good slogan                                humour

Page 85, Listening & speaking, Exercise 2c

free gifts: consumers are attracted to the word ‘free’, but nothing is free. The price of the ‘free gift’ is included in the price of the product.

limited supplies of the product: companies don’t run out of products. They could easily produce more.

crowds of people:advertisers say ‘everyone is using it’; this might not be true, plus everyone could have made a bad choice.

attractive models: advertisers say we can look like models, but we can’t because we aren’t models and also because the photos have been airbrushed.

doctors and celebrities: the celebrity advertising the product might not be using it. The ‘doctor’ advertising a product might not even be a doctor.

recent studies: these might have been done or paid for by the advertising company themselves.

Page 85, Grammar, Exercise 3b

1     what the advert said

2     we don’t really need the products

3     make us believe it

4     we can’t fail to get the message

5     make the models look even slimmer

6     the actress is holding the product in the photo

7     the company itself

A contrast  In spite of…, Even though…, Although…

A purpose   So as to, so that, in order to, for

Page 86, Reading & listening, Exercise 4b

The bagel test showed how honest his customers were –what type of people / companies stole compared to those who didn’t. It also looked at whether certain circumstances made people less honest.

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