Table 3 – Assessment of an associative array of goods, polyvariant question, % of respondents

↑

▷ Содержание

⇐ ПредыдущаяСтр 5 из 6Следующая ⇒

Sign: associations

Functionality

Status

Luxury

Comfort

Prestige

Fashion

Necessary

Car

Computer

Audio system

Books

Cell phone

Laptop

Home theater

Perfumery

Jewelry

Cosmetics

Exercise machines, equipment, equipment

Tours

Photo and video cameras

Objects of art

Musical instruments

Respondents associate the car, the audio system, the laptop, photo and video cameras with conveniences. Firstly, the functionality contacts exercise machines and the equipment, the photo and video equipment, musical instruments, then the audio system, the computer and books after. This assessment demonstrates that students in the lump do not connect this set of goods with demonstrativeness, prestigious behavior, and show rational approach in consumption and treat these rather expensive goods as to the tool value, which allows realizing the vital installa-tions.

Most of students carried the home cinemas, objects of art and tours to luxury goods, then jewellery, the laptop and the sports equipment are noticed. Musical instruments, objects of art, tours and the car are carried to the things emphasizing the status of the owner. Objects of art, the home theater, tours and musical instruments entered into group of prestigious commodities, then – the laptop and jewelry. Jewelry is associated with the concept "fashionable goods", of course, then – cosmetics and perfumery and the home theater. As luxury, status and prestige are signs of display behavior and the fact that the considered group of goods in the majority did not get to category of necessary, functional and convenient goods; allows to confirm a conclusion about dominating among students of rational approach in consumption. Following to the fashion al-ways was the line inherent in young, therefore a part of fashionable goods is considered as ne-cessity for them.

Studying of connections between a sex of the respondent and an associative line of goods confirms the drawn conclusions with only that reservation that young men more connect necessi-ty of goods in connection with its functionality and convenience. For girls "more necessary" the group of goods capable of drawing attention, that quite naturally. The same view is fair also at assessment of dependences on the choice of the direction of education. For groups of technical and natural science seems more important goods , from which they can derive benefits as func-tionality and usability are represented technically.

The discovered tendencies are reflected also in structure of appeal of characteristics of goods and are concretized at assessment of importance of choosing the brand. At the choice of goods, students will be oriented, firstly, so that the goods were pleasant to them; then the high quality of goods and an optimal ratio of the price and qualities (table 4).

Познавательные статьи:



Алгоритмические операторы Matlab

Конструирование и порядок расчёта дорожной одежды

Исследования учёных: почему помогают молитвы?

Почему терпят неудачу многие предприниматели?