The MAP Model for Organizing Social Movements

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DEMOCRACY

The MAP

Model

for

Organizing

Social

Movements

An indispensable guide to the process of transforming subjects into citizens, spectators into participants, plutocracy into democracy.

— Walden Bello, Director of the NGO Focus on the Global South, Bangkok, and Professor of Political Economics at the University of the Philippines

Doing Democracy is a treasured handbook for movement building — a book every organizer should read and share! Its clear, historical, theoretical, practical, and visionary blueprint for movement building will inspire you and serve as a guide for strategic action.

— LINDA Stout, founder of Spirit In Action, and author of Bridging the Class Divide: And Other Lessons for Grassroots Organizing

One of the barriers to successful social movements is the lack of models for how they work which leads to a sense of hopelessness. By providing such a model, Doing Democracy will be an invaluable resource to the movement for economic justice. By helping us to understand the stages social movements move through, we can become strategically sharper. Through putting out­ work in this larger context, we can gain greater perspective and hope, allowing us to sustain ourselves for the long haul.

— Felice Yeskel and C huck Collins, founding co-directors of United for a Fair Economy, and au thors of Economic Apartheid in America

No one has done the work of analyzing the stages of nonviolent struggle better than Bill Moyer. Groups engaged in social change efforts would be foolish to ignore this resource. Reading this book could make the difference for your group between success and failure.

— WALTER W ink, Professor of Biblical Interpretation, Author of The Powers That Be

Bill Moyer did the activist world a huge service when he decided to put his organizing/analyzing experience to paper. His eight stages of social movements is absolutely essential reading for anyone actually fighting to win. This brilliant analysis — and much more — is now in book form. It could not arrive at a better time, just as corporate globalization is faltering. We need to fight smart and this book makes us smart. Buy it and read it.

— MURRAY D

obbin

, a Canadian activist for 30 years, is the author of The Myth o f the Good Corporate Citizen: Democracy Under the Rule o f Big Business

This book has long been needed in the formal study of social movements. It is a must for those who are activists and scholars in the field of social change.

— Bernard LaFayette, J r., Director, Center for Nonviolence and Peace Studies, University of Rhode Island

This book goes a long way towards closing the gap between movement theorists and movement activists. Most significantly, it provides a series of benchmarks by which activists can plot their achievements along the way in trying to reach long-term goals; as such, it is a useful and needed anti-depressant for those in the trenches — without the biochemical side effects.

— TROY D uster, Professor of Sociology, New York University

Bill Moyers contribution to understanding how social movements progress through many stages is so important. He points out that many movements think they have foiled, when in fact they have actually succeeded and are just entering a different phase. There is an art to understanding social movements and Bill Moyer has captured it in Doing Democracy.

— MAUDE Barlow, Volunteer Chair, Council of Canadians

The Movement Action Plan is a powerful tool for movement strategizing, and this book is the comprehensive discussion of the MAP that . I always lacked. Whether it was the anti-nuclear movement in Germany, or the conscientious objectors’ movement in Turkey, checking the MAP always led to new insights. A MAP book with less focus on the US and more focus on other countries still needs to be written.

— Andreas Speck, nonviolent activist and staff at War Resisters’ International

OK, you support environmental protection, corporate accountability, and social justice. Now what? Bill Moyer's long-awaited book offers remarkable insight and encouragement for concerned citizens who are itching to take the leap into effective social action. Sage advice from a deeply reflective practitioner of the democratic arts of “people power.” This book has provided my students with more “Aha” moments per page than any other text.

— Steve C hase, Director, Environmental Advocacy and Organizing Program, Antioch New England Graduate School

This book makes a valuable contribution to social movement analysis and strategy. The authors engage both activists and academics in an informative, creative dialogue about theoretical issues in the crucial area of nonviolent movement strategy formation. Having used MAP in peace studies education since its first publication, I am certain Doing Democracy will also encourage students to discuss, question, apply, and criticize the model. In the process they will be further empowered to act for positive social change.

— D

ale

B

ryan

, Director, Institute in Social Movements and Strategic Nonviolence, Tuffs University

If every activist could read this book, victory would be certain. No book combines such strong scholarship, practical know-how, and common sense to inform and empower activists for change. Doing Democracy will be required reading for any course I teach on nonviolence and social movements.

— S

tephen

Z

unes

, Associate Professor of Politics and Chair of Peace & Justice Studies, University of San Francisco

To have in book form, at last, Bill Moyer's important and enlivening work on social activism is good news indeed! This man's perspective on the key issues of our time has informed and inspired my life for. almost 30 years. Now his social movement action plan comes to us complete with case studies, including the movement against corporate rule, which I will immediately use in my own teaching and organizing.

— J

oanna

M

acy

, eco-philosopher, Buddhist scholar, deep ecology activist/teacher, and author of many books, most recently, Widening Circles: A Memoir

This book tells us what the power-holders never will: how grassroots movements can succeed against what seems to be overwhelming opposition. Especially relevant to anti-globalization, animal rights, ecology, anti-prison, and human rights activists.

— George Lakey, TrainingforChange.org

doing DEMOCRACY

Bill Moyer with JoAnn McAllister, Mary Lou Finley, and Steve Soifer

N ew Society Publishers

Cataloguing in Publication Data: A catalog record for this publication is available from the National Library of Canada.

Copyright © 2001 by Bill Moyer. All rights reserved.

Cover design by Ffofone Cyr. Cover photos - Top: Jean Francois Leblanc, Agence Stock. Middle: Ron Chappie. Bottom: PhotoDisc.

Printed in Canada. Fifth printing March 2007.

Published in Turkish as Demokrasi Yapmak: Toplumsal Orgutlemek Icin Map Modeli, translated by Acar Acar, published by ARI Yayinlari, 2004.

Paperback ISBN 13: 978-0-086571-418-2

Inquiries regarding requests to reprint all or part of Doing Democracy should be addressed to New Society Publishers at the address below.

To order directly from the publishers, please call toll-free (North America) 1-800-567-6772, or order online at www.newsociety.com

Any other inquiries can be directed by mail to:

New Society Publishers P.O.Box 189, Gabriola Island, BC V0R 1X0, Canada 250-247-9737

New Society Publishers aims to publish books for fundamental social change through non­ violent action. We are committed to building an ecologically sustainable and just society not just through education, but through action. We are acting on our commitment to the world's remaining ancient forests by phasing out our paper supply from ancient forests worldwide. This book is one step towards ending global deforestation and climate change. It is printed on acid-free paper that is 100% old growth forest-free (100% post-consumer recycled), processed chlorine free — supplied by New Leaf Paper — and printed with vegetable based, low VOC inks. For further information, or to browse our foil list of books and purchase securely, visit our website at: www.newsociety.com

N ew S ociety Publishers www.newsodety.com

TABLE OF CONTENTS

Acknowledgments......................................................................................................viii

Introduction ..................................................................................................................I

PART I: THE MOVEMENT ACTION PLAN, by Bill Moyer

....................9

Chapter 1 - The MAP Theory of Social Activism..............................................10

Chapter 2 - The Four Roles of Social Movements ............................................21

Chapter 3 - The Eight Stages of Social Movements .........................................42

Chapter 4 - Believing in the Power of Social Movements................................87

PART II: SOCIAL MOVEMENT THEORIES AND MAP, by Mary Lou Finley and Steven Soifer

.................................... ..................... 99

Chapter 5 - Social Movement Theories and MAP:

Beginnings o f a D ia lo g u e ............................................................... 100

PART III: CASE STUDIES

....................................................................................... 115

Chapter 6 - The U.S. Civil Rights Movement, by Bill M oyer......................116

Chapter 7 - The Anti-Nuclear Energy Movement, by Bill Moyer . . . . . . . 137

Chapter 8 - The Gay and Lesbian Movement in the United States, by

Nancy Gregory ................................................................................152

Chapter 9 - The Breast Cancer Social Movement by Mary Lou Finley . . . 165

Chapter 10 -T h e Globalization Movement, by Juliette B e c k ........................ 176

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