Features of a print advertisement include

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Advertising– is creating messages to tell people about a product or service and to convince them to buy it. The message that is created about a product for sale is advertisement or “ad” for short. One of the most wide-spread type of ads is commercial – an advertisement placed on the radio or TV.

Advertisers:

- Create messages to inform and convince consumers.

- Use media to spread messages

- Spend huge amounts of money for people to see ads.

The thing you should look for in the ads is exaggeration – information that states that something is much better or worse than it really is. Negative information is excluded.

The advertisers need to target an audience – to aim or direct something towards a certain group of people. They should do their best in order to appeal to and reach the audience.

Companies ask themselves some of the following questions:

- How old is the audience?

- Are they mostly male of female?

- What interests or hobbies do they have?

- What do these people need?

- What media do they use most often?

- Where do people live?

- What are people’s values and cultures?

How to categorize adjectives and order them correctly when several are used to describe a noun? – It is well-known that adjectives are words that describe a noun or pronoun.

To categorize means to group items together based on their similarities.

8 categories of adjectives are:

1) Quantity – some, any, enough, very, five, ten

2) Opinion – good, bad, interesting, delicious, important

3) Size – small, tiny, short, large, huge

4) Age – old, ancient, young, new

5) Shape – round, rectangular, square, oval, flat

6) Color– yellow, orange, blue, redish, dark, bright

7) Nationality – American, South African, Chinese, Brazilian

8) Material – silver, gold, wood, plastic, metal

Features of a print advertisement:

Features are characteristics or specific parts of something.

Print advertisement is an advertisement that you can see, but there is no sound (ads in newspapers, magazines as well as on the billboards)

· Colors: different colors make people feel differently. For example, warm colors such as red and orange make people feel safe and positive. Cooler colors like blue and green make us feel calm and relaxed.

· Images – some of them make us laugh, some of them make us cry or shock us. It is quite a wide-spread practice when there are included images of famous people buying the product in order to appeal us.

· Logo – is a symbol or design that a company uses to show that a product was created by them

· Slogan – a short phrase that people will remember. Nike: “Just Do it!” McDonald’s = “I’m lovin it”

What an intensifier is and how to use intensifiers?

Intensifiers are words that are used to make adjectives stronger. Among them there are very, extremely, incredibly, exceptionally, particularly, unusually, amazingly.

Regular form: intensifier + adjective

            Very + excited = very excited

            Really + smart = really smart

Enough: adjective + enough = strong enough, old enough

Really (very) can describe almost any adjective: really angry, very angry

However, we can’t add very to the strong adjectives (enormous, tiny, amazing and awful), as they already have the intensifier very in their meaning.

Intensifiers absolutely, extremely, particularly, really can be used with the strong adjectives: extremely furious

Features of radio and television advertisements (commercials)

Radio Advertisement features:

- music

- different voices

- sound effects -  noises, other than music or voices, that are used when telling a story or making a point (a squeaky door, the sounds of the thunderstorm).

- jingles - a short song used in advertising to discuss a product or a company

TV advertisement features:

- All radio advertisement features

- All print advertisement features

The difference between a radio ad and a TV ad is that people in the TV can move. So it means that a TV ad can better show (explain) a product, tell stories

Features of online ads:

- features from print ads

- features from TV ads

Online ads can use people’s

Ø search of history - the list of websides that a person has gone to recently.

Ø customer feedback - information customers give to a company about a product. For example, to give certain starts to a product to represent how much they like or dislike it or they can also share their view about the product, + social media). Your feedbacks make you become a participant in the advertising process.

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