Do the matching (сопоставьте).

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2) Do the matching (сопоставьте).

Types of advertisement

Example

1. Ambient advertising

a.

2. Surrogate advertising

b.

3. Celebrity ads

c.

4. Mobile billboards ads

d.

5. Food packaging ads

e.

6. Sky-writing ads

f.

3) Complete the sentences, use the phrase:

Influences, placed an advert, run new ads, responded to an advert, scanned adverts.

1. She _____ in the local newspaper to sell her table.

2. More than 40 people _____ for the position of office manager.

3. Marry _____ in hope of finding work as a hairdresser.

4. Advertising _____ our society tremendously.

5. Companies_____ campaign when they launch a new product.

4) Choose the correct variant (выберите подходящий вариант):

1. When iPhones 5s became popular, many stores ____ and promoted them.

a. jumped over the bandwagon   

b. responded to an advert 

c. started      

2. Each company tries to ____ as many customers as possible.

a. invest

b. engage

c. promote

3. Print advertising includes ads in newspapers, magazines and _____

a. cinema

b. trade journals

c. TV

4. _____ use celebrities’ power, fame and popularity to promote specific products.

a. Internet ads

b. Sky-writing

c. Celebrity ads

5. Estée Lauder is ____ in cosmetics today.

a. top dog

b. down cat

c. red fox

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